From the Ground Up: Digital Fundraising For Nonprofits

Name: From the Ground Up: Digital Fundraising For Nonprofits
Rating: 4.2 (50 reviews)

by: Brock Warner CFRE (0)

Digital fundraising does not have to be a mystery. While technology and trends move quickly, there are fundamentals that rarely change that you need to know.

From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With a strong foundation, there’s no limit to what you will be able to build. With this book, you’ll have a firm grasp on the inner workings of:

Digital tools, platforms, offers and integrations
Websites that convert visitors into donors
Email marketing and best practices for increasing email revenue
Digital advertising strategies
Analytics and conversion tracking for measuring ROI
Design thinking for more donor-centric fundraising
Social media for impact and meaningful engagement
Introduction to donor journey mapping
Systems thinking as a means to future-proofing your charity

“Brock has taken solid fundraising strategy and brought it to life with a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers.” -Maeve Strathy

This book is designed to be a handy, easy to use handbook that you'll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to speed.

About the Author:

Brock Warner, CFRE has well over a decade of experience that spans across every major nonprofit sector in Canada. He is a professor in digital fundraising at Humber College's Fundraising Management postgraduate program, and sought after presenter at fundraising conferences throughout North America. As a direct marketing account manager, he managed digital and print campaigns in healthcare, education, amateur athletics, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development and mental health. Brock completed his undergraduate degree at Wilfrid Laurier University, followed by a postgraduate certification in Fundraising and Volunteer Management at Humber College in Toronto. He is a Certified Fund Raising Executive (CFRE), as well as a longstanding member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter. He has also obtained the bCRE-PRO designation for a professional-level proficiency in Blackbaud Raiser's Edge.

The Reviews

Based upon a colleague friend’s recommendation, I ordered the book From the Ground Up. Digital fundraising for nonprofits, by Brock Warner, CFRE.It’s a great little gem with all the basics anybody and everybody could need for digital fundraising.Online advertising, social media, welcome emails, payment processors, google analytics, and so much more.In two sittings, I was able to learn all the basics I needed to help someone like me, who ‘grew up’ as a direct marketer almost 4 decades ago, understand the new technology better and implement it along with all other channels.In easy-to-understand words and with examples, Brock explains the basics you need to know as a digital fundraiser.I would like to call this an essential dictionary for the terminology involved with emails, online advertising, web giving, crowdfunding and analytics, testing and more.He clearly indicates some of the great things we fundraisers can do with online channels and then some examples of how we often leave money on the table by not doing other things.I think it would have been helpful to have an index of terms at the end to make it easier for lookup, but that’s my only suggestion.If you’re ‘struggling’ to understand the ‘black box’ of digital fundraising, this is a great book to help you do just that.

For example, advice regarding LinkedIn: “Charities would be wise to create and maintain a company page….”Advice for Youtube: “take time to ensure your channel page is up to date…”