How to Sell Art: A Systematic Approach to Creating Relationships with Collectors and Closing the Sale
by: J. Jason Horejs (0)
Wouldnât it be great if art sold itself? If you have tried to sell art , you know it doesnât. Selling art takes effort and skill. Jason Horejs has been in the gallery business for over 18 years and has owned Xanadu Gallery in Scottsdale, AZ since 2001. In How to Sell Art, Horejs shares the entire selling process he and his staff employ when making a sale. From introductions, to creating a compelling dialogue, to closing a sale and beyond. Whether you are a gallerist trying to sell the work of others, or an artist working to sell your own art, Horejs gives you concrete, step-by step instructions that will help you tap and develop your inner salesperson. As with any other skill, you can increase your sales success by taking a systematic and consistent approach. How to Sell Art will help you take your art salesmanship to a higher level.
The Reviews
Hands down, this is the best book on the market for learning how to sell art very successfully and feel completely comfortable doing so. The author, a gallery owner himself, shows you what to say to a potential buyer, when to say it and how to say it. Many artists find talking about their work quite difficult, and coming up with words to move a would-be buyer toward the sale even more so. Jason Horejs solves those problems for even the most tongue tied artist or gallery sales person. The book offers a wealth of information on buyer psychology and art marketing and is truly the best resource I've ever come across for anyone attempting to sell their own or other's art.
I ordered the Kindle version of How to Sell Art. It has proved to be an excellent handbook on the subject, particularly for artists, but also for art gallery workers. The author J Jason Horejs is the owner of an art gallery located in Scottsville, Arizona and his advice seems to be universally applicable - even here in South Africa. It lacks the illustrations which one expects to see in a book devoted to the subject of art but this is not a disadvantage as it is well written and easily conveys the essential information regarding the subject.
It is clear that the writer is an expert in his field. He offers step-by-step instructions on how to approach, engage, and help his customers acquire art. His love of art and respect for his customers is paramount. Many helpful insights and confidence builders. Have already recommended it to my gallery rep!
I am a new artist and just started selling my art. I bought this book to learn more about the process. I liked this book, very informative and helpful to me, using the internet and local venues to sell art. I kept the book to refer back to as my art business grows.
Comprehensive, practical and thoughtful compendium of Information for Artists and their assistants. Can highly recommend as a very readable book for artists. Would also make a very thoughtful gift for all your friend artists. A great companion to the author's online helpful expertise and guidance.
I was disappointed, i thought i will get more tips to sell
Informative, instructive, gives inside information of the gallery world. Perception of buyers.A MUST if you're new or old in the selling art world.
Jason always has great advice and insight about the art market. I also highly recommend his other book and following his art blog. His writing style is easy to read and understand.
Jason can lead the way to art sales mastery. Great ride!More tips about objections would have been great though.
I've been in luxury sales my entire life...and was a little worried this book might be too "elementary" for my needs. In fact, the book provided massive amounts of useful, specific, professional advice that I've already told the author I found to be indispensable.If you're in the art business, you'd better get this book - because if the guy across the street from you is using it, you don't stand a chance.
A concisely written approach. It makes the whole process easy to digest and less mysterious. From someone who's been in the business for 25 years, it's obvious that Mr. Horejs knows what he's talking about. I've already recommended it to others.
Content superb, writing style engaging and succinct, 1 star off for the poor quality of the physical book vs the high price. (Hey Jason, you're in the art biz, how could you let that go by?)
I ordered the Kindle version of How to Sell Art. It has proved to be an excellent handbook on the subject, particularly for artists, but also for art gallery workers. The author J Jason Horejs is the owner of an art gallery located in Scottsville, Arizona and his advice seems to be universally applicable - even here in South Africa. It lacks the illustrations which one expects to see in a book devoted to the subject of art but this is not a disadvantage as it is well written and easily conveys the essential information regarding the subject.
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