I've been an illustrator for 15 years, but am just starting on the road to licensing. I never considered it before--my passion is and will always be sophisticated picture books--except that a friend encouraged me to pursue it as a possible additional revenue stream. It was through our search that we learned about Lilla--and then I started to notice all these items around my house that were done by her artists. It's as though she and her artists flitted in like fairies and sprinkled pixie dust all over my home.It wasn't until I was named a semi-finalist in Lilla's Global Talent Search this summer that I began to see that this might be a viable road for me, so I bought the book. Even though I'm "mid-career", it was like a mini-retreat-in-a-book. The exercises are like workshops designed to free up your brain, whether you're a beginner or a veteran. I'm still taking my time going through the book, really chewing on each suggestion, assessment, potential market.The exercises about imagining your dream studio and personal ritual forced me to get out of my routine and do some hard assessment. I've mostly worked at home, which I've loved in part because it's enabled me to always be available for my kids. But in the recent past I rented a studio space out of the home, and I realized how that was a time of really explosive growth for my work. The more I analyzed my current vs. desired work ritual, getting in touch with and admitting the things that had always helped me thrive personally and professionally, the more it hit me that I had been making unnecessary concessions out of a feeling of guilt toward my family's (perceived, not actual) needs. My husband (a filmmaker) and I currently share studio space in our large living room, but we are considering having our kids share a room so I can have a studio (with their informed consent, of course!). I am truly a more centered and focused parent when I can have total, uninterrupted head space to work. Our family life is truly unique, being headed by two freelance artists, and always requires re-negotiation. I really have to credit Lilla with asking the right open-ended questions to allow me to face these important truths.THE only reason I'm not giving the book all 5 stars is because of the exercises being printed back-to-back. I'm not a ruthless cutter-and-paster, so I've just been doing all the exercises in my trusty rusty sketchbook. So it doesn't really bother me, but I can see how it might be a drawback for some.All in all, though, it's been such a privilege to be named a semi-finalist, and whatever happens, Lilla Rogers has been an important person in this crazy journey that is "the illustrated life".