This book is extremely well-written. It's clear and concise, communicating concepts and techniques naturally. Amazingly information dense, the text is easy to grasp because of the fluid, casual tone. My impression is that Comfort and Adam are masters of the English language. Their "How-To" guide demonstrates that people can create a technical book that helps people understand and learn in the best possible way. I felt Comfort and Adam were involving me, from the inside, with the relevant subject matter.When it comes to subject matter, this book "connected the dots" concerning various topics I've learned previously. For example, I initially wanted to use this reference to understand digital coloring techniques and workflow. Comfort and Adam point out there are different, yet similar, techniques and that they are presenting an approach that works best for them. In the coloring section, many comics industry leaders present "Pro Tips" that parallel Comfort and Adam's approach and also "Pro Tips" that illuminate different approaches. This helped tremendously to sort through all the other books I've read. Comfort and Adam's writing brings things together in a cohesive whole. This dynamic runs through out the book, and covers the spectrum of subjects pertinent to comics creation, e.g. concept, writing, creation, publishing, marketing.I've had the good fortune to learn about Comfort and Adam by attending a Comic-Con a while back. They are friendly, dynamic, and consummate professionals. For example, when they didn't have people at their booth they were blisteringly busy working on stacks of commissioned art. When approaching them at their booth, they were effortlessly inviting, warm, and informative. At the same Comic-Con, they also presented a wonderfully engrossing talk on comic creation (perhaps a precursor to their "How-To" guide). From following their career (through social media) it is clear they are "in the trenches" creating their own comics, practicing the art of teaching others (they give many talks each year), and tirelessly promoting through Comic-Cons. They know the realities of time-management and cultivating relationships with fans and other professionals; when it comes to this area, their book gives guidance that can frankly be generalized to any career in the modern age.This text is an indispensible tool from people that intimately know their craft. I highly recommend "The Complete Guide to Self-Publishing Comics"!