The Product Book: How to Become a Great Product Manager
by: Product School (0)
"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do?
Based upon Product Schoolâs curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed!
Product School offers product management classes taught by real-world product managers, working at renowned tech companies like Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, Netflix and more. The classes are designed to fit into your work schedule, and the campuses are conveniently located in Silicon Valley, San Francisco, Los Angeles and New York.
The Quotes
At a high level, company goals fall into three categories: growth, revenue, and customer satisfaction.
PMs manage products, not people, so they must achieve everything using soft influence, effective communication, leadership, and trustânot orders.
Project managers are masters of schedules and Gantt charts, not of representing customers.